Case Study: Creating a Brand Logo and Identity for TimeWithRella
Crafting a Calm and Colorful Identity for a Wellness Podcast Focused on Mental Health and Personal Growth
Introduction:
Working on a logo for TimeWithRella took a few trials. The idea was to reflect the podcast’s focus on wellness and personal growth, helping individuals through their adulthood phase. This involves discussions about mental health wellness and other life experiences.
About Brand:
TimeWithRella is a wellness podcast navigating adulthood, self-improvement, mental health, and wellness. It focuses on podcasts and community, inspired by the current mental health situation among youth in Nigeria and Ghana.
Idea:
TimeWithRella wanted its audience to feel calm and colorful, bringing a sense of ease and vibrancy, especially for people dealing with depression and stress.
Colour Palette Inspiration:
The Bohemian color palette includes earthy, rich colors such as maroons, deep yellows, and greens, and neutral shades such as beige, pastels, and browns.
Solution:
Choosing a warm Bohemian palette that resonates with TimeWithRella. Fonts to match the elegant, friendly, and professional nature of the brand. Relating the image of the podcast mic with the lotus flower. A mix of text and symbol for the brand logo.
Visit: www.timewithrella.com